A great landing page is the most prominent feature of a successful online presence of a brand. Your PCC ads and offers might be the pieces of perfection, but in the absence of a great landing page in your web design, your brand is going to suffer. Being a professional web designer in Brisbane, I strongly recommend flawless and powerful landing pages for my clients. In this article, I will be sharing some secrets behind developing a great landing page, which would be of much help for the web designers struggling with its development.
The appearance, feel and overall structure of your web design greatly affect the effectiveness of the landing page and the way it drives conversions. The key goal of the landing page is to make it as simple and easy as possible for the visitors. Hence, it is important that all the components of the page are cohesive towards conversion motive, whether it is making a purchase, filling a form, downloading an eBook or signing up for the newsletter.
A great landing page design smartly uses color and appealing images. Certain button colors like green or red are considered to boost landing page conversion, however, you need to make sure that there is a powerful contrast between background and the colors. There are a number of button attributes to be tested to make sure great landing pages. Testing is usually done for color, positioning, and size.
Make sure you are developing a clean landing page with clear, natural navigations and there are no distractions like pop-ups. A great landing page gives all the essential information required to encourage visitors to make a purchase, but nothing extra. If you give too much information, it might overwhelm the visitors, pulling him to shut the site. Hence, keep it quite simple and give only the necessary information. The information you put on the front and in the center should be scannable, with bullet points and sufficient white space.
A great landing page must be having a strong offer and be compelling enough to explain its value in a very concise and clear way. The heading and subheadings on landing page give a great chance to promote your offer value. Mostly, an effective landing page contains a heading of the offer, with subheadings for its further explanation.
Great landing pages use a lot of trust signals, which can show to visitors that your offer and brand are reliable and valuable. The trust signals can be of varied forms like testimonials are the most common form, leveraging word-of-mouth marketing to affirm visitor with brand endorsements from previous and current clients. Sometimes, it can be done through “like” counters, which leads to more subtle endorsement trough “Likes” and +1s from different social media sites.
With mobile usage increasing every year, it’s best to ensure your landing page is mobile friendly and responsive. This means that the user experience will be ideal on both mobile and desktop.
I hope these simple but really important tips can help you develop a great landing page design for your business.