What Is A Good Email Campaign Open Rate?

If you’re sending out an email campaign you probably want to know what a good email campaign open rate is. In fact, you may be quite surprised to know that there is no concrete guideline or number to hit. It all depends on your industry and your email list. In this blog I break down the different factors that will impact your email campaign open rate.

What is the definition of a good open rate?

An email open rate is the best indicator of whether your email campaign was successful or not. To establish an open rate benchmark, start by calculating the campaign open rate of your most recent email campaign. An excellent open rate is above 15% for most industries, with a best in class average of 22%. Don’t be discouraged if your email open rate is below this benchmark, all email campaigns have room for improvement.

The different factors that affect an email campaign open rate.

There are several different factors that can affect an email campaign open rate.

The first is the subject line. 

A good subject line will be concise and to the point, and will entice the reader to want to learn more.

The second is the sender. 

People are more likely to open an email from a sender that they recognize and trust. The third is the content. If the email contains relevant and interesting information, readers will be more likely to open it.

Finally, the timing of the email can also affect the open rate. If it is sent at a time when the reader is likely to be busy or distracted, they may not open it.

The importance of an email campaign open rate.

Email campaigns are a powerful marketing tool, but their success depends on a number of factors, including the open rate. The open rate is the percentage of people who open an email out of the total number of people who receive it. A high open rate is essential for any email campaign to be successful.

There are a number of reasons why open rates are so important. First, if people aren’t opening your emails, they’re not seeing your message. Second, the open rate is a good indicator of how interested your audience is in what you have to say. If your open rate is low, it could be a sign that your content isn’t relevant to your audience or that your emails are going to spam folders.

There are a few things you can do to improve your open rates. First, make sure your subject lines are clear and concise. Second, send your emails at a time when your audience is likely to be checking their inboxes. Finally, segment your list so that you’re only sending emails to people who are interested in what you have to say.

With a little effort, you can dramatically improve your open rates and, as a result, the success of your email campaigns.

The benefits of a good email campaign open rate.

A good email campaign open rate can be the difference between a successful marketing campaign and a complete flop. If your email campaign has a high open rate, it means that your recipients are actually opening and reading your messages. This, in turn, can lead to more sales, more engagement, and more conversions. On the other hand, a low open rate can be a sign that your emails are being ignored or that your list is outdated. Either way, it’s important to keep an eye on your open rate and work to improve it.

Try and improve your open rates!

Your emails being opened is a key component to having a successful email campaign, increasing the chances of you converting your leads.

Email Marketing Frequency: How Often Should You Send Emails?

How frequently small businesses should email contacts with marketing messages is a question they frequently have when beginning their digital marketing campaigns. The seemingly simple question has no easy answer, as with most things in life.

Unfortunately, if you’re hoping for a conclusive response then I am sorry. It all depends on your aims, your product or service, or your company need is about the best we can accomplish for you. Don’t worry if there isn’t a clear-cut solution.

What is a suitable email marketing frequency?

Well the secret is to slowly increase the frequency of your emails over time. Sending too many emails to a new subscriber will cause them to either unsubscribe or worse, report you as a spammer. Sending too many emails too soon will also have an impact on your open rate. Recipients will grow tired of having their inbox flooded with your emails.

How often you send will be determined by your type of business and what you are promoting. Rule of thumb, start with 1 a fortnight, slowly increase this to 1 a week. Monitor your data and take notice of unsubscribes and/or customer feedback. Adjust your sending patterns to suit.

There will be weeks where there may be a special event or promotion that requires a dedicated email, so don’t be scared to send multiple emails on weeks like this.

Choosing the best days to send marketing emails

The best days to send marketing emails depend on your audience and your goals. If you’re trying to reach a wide audience, Monday and Tuesday are generally the best days to send emails. However, if you’re trying to reach a more specific audience, you may want to tailor your email days to match their buying cycle. For example, if you’re targeting businesses, Thursdays and Fridays tend to be the best days to send emails.

In general, the best time to send marketing emails is mid-week, around Wednesday or Thursday. This is when people are most likely to check their email and act on messages. However, you should always test different days and times to see what works best for your audience.

Most of the best email marketing software will allow you to schedule your emails to be sent on a particular day and time.

The ideal length of an email marketing campaign

The ideal length of an email marketing campaign depends on a number of factors, including the type of product or service being promoted, the target audience, and the overall objectives of the campaign. In general, however, shorter campaigns are more effective than longer ones, and campaigns that last four to six weeks tend to produce the best results.

Email marketing campaigns can be very effective in promoting a wide range of products and services. However, it is important to carefully consider the length of the campaign in order to ensure that it is effective. Shorter campaigns are often more successful than longer ones, and campaigns that last four to six weeks tend to produce the best results. By carefully planning the length of the campaign, businesses can maximize the effectiveness of their email marketing efforts.

What is the ideal number of emails in an email marketing campaign?

There is no definitive answer to this question, as the number of emails in your marketing campaign will depend on a number of factors, including your target audience, your budget, and your overall marketing goals. However, a good rule of thumb is to start with a small campaign of around 10-15 emails, and then gradually increase the number of emails as you see results and ROI.

Is Shopify Email Marketing Free In Australia?

The reality is that not all email marketing services are created equal when it comes to selecting the best email marketing software. Even though each email marketing provider varies slightly, the great majority provide the same fundamental functions to all customers.

If you wish to use Shopify for your email marketing, then you will be happy to know that it is FREE to use with a standard Shopify Plan.

You can send up to 10,000 emails each month for free using Shopify Email, and each additional 1,000 emails cost $1. You have access to all the features and there are no monthly obligations.

Why use Shopify for Email Marketing

If you already have an online store with Shopify, then it makes sense to keep your email marketing and store in with the same provider.

With the aid of Shopify Email, you can communicate with subscribers and create enduring consumer relationships. For businesses who seek robust email capability with minimum effort, its simple and elegant interface eliminates the burden present in programmes like MailChimp or GetResponse.

Some Of The Shopify Email Features

  • Directly from your Shopify admin you can send branded emails to your subscribers with only a few clicks.
  • A growing library of email marketing templates is available, including those for items, sales, restocks, newsletters, holidays, events, and more. Including templates and images for each phase of your business.
  • You may easily personalise an email by changing the text, buttons, graphics, layout, and more.
  • For a more engaging experience, add consumer information to your subject line, preview, and body text.
  • To maintain consistency in your material, copy prior emails.
  • Show more pliability. To send an email at a specified time, schedule it.
  • Import your lists directly into Shopify
  • Emails should be segmented to ensure that the correct recipient receives them.
  • Automate email campaigns to cut down on repetitive tasks and to communicate with clients depending on their customer journey at the appropriate moment.
  • Follow up on outcomes, including as open and click-through rates, items added to carts, and transactions.
  • If you buy your domain on Shopify, sending emails from your domain requires little setup.

Using Shopify Email for your Email Marketing

Hopefully, this article has provided you with a starting point. It’s time to make the most of Shopify for Email and start experimenting so that you can start using email marketing for the benefit of your company. In the end, how well you use email marketing to expand your business will determine its success more than the product itself.

The 5 Main Steps Of Successful Email Marketing

One of the most effective ways of growing your business is through email marketing.

Email marketing has been proven to be one of the cheapest and most effective ways of reaching your customers.

And this is why every business needs to focus on building and improving their email marketing strategy. However, to do this you need to know the five main steps to take in order to create a successful email marketing strategy.

We’ll look at five main steps of successful email marketing here.

Understand your audience

Email is a great way to reach out to your audience, but it’s important to understand who your email audience is before you start sending messages. Take some time to think about who you’re trying to reach with your email communications.

Are they customers?


Other businesses?

Once you know who your audience is, you can start to think about what kind of messages they would want to receive.

What kind of information would they find useful?

What kind of tone would they respond to?

Keep these things in mind as you craft your email messages, and you’ll be sure to create content that resonates with your audience.

Setup your campaign goals

There are a few things to keep in mind when setting up your email campaign goals.

First, you’ll want to think about what you want to achieve with your email campaign.

Are you looking to increase brand awareness, generate leads, or drive sales?

Once you know what your overall goal is, you can start to break it down into more specific goals.

For example, if you’re looking to increase brand awareness, you might set a goal to reach a certain number of people with your campaign. If you’re looking to generate leads, you might set a goal to get a certain number of people to sign up for your email list. And if you’re looking to drive sales, you might set a goal to get a certain number of people to purchase your product or service.

Whatever your goals are, make sure to set realistic targets that you can actually achieve.

Build your list through signup forms

There are a few different ways to build your email list, but one of the most effective is through signup forms. Signup forms are a great way to collect email addresses from people who are interested in your content, and they can be easily added to your website or blog. Most popular email marketing platforms will include signup forms which are free to use with the software.

There are a few different types of signup forms, but the most common is the subscription form. This type of form allows people to enter their email address and subscribe to your list. You can also collect email addresses through contact forms, which are typically used to gather information from potential customers or clients.

No matter which type of form you use, it’s important to make sure that it’s easy to find and that it’s easy to use. The last thing you want is for people to leave your site because they couldn’t figure out how to sign up for your list. A good signup form will be prominently displayed and easy to understand.

If you’re not sure how to create a signup form, there are plenty of resources available online. You can also find many email marketing services that offer signup forms as part of their package.

Plan the frequency of your campaigns

There is no one-size-fits-all answer to the question of how often you should send email campaigns. The frequency of your email campaigns will depend on a number of factors, including your industry, the nature of your business, the size of your email list, and the preferences of your target audience.

Some businesses send email campaigns on a daily basis, while others send them weekly or monthly. The key is to find a frequency that works for you and your customers. If you send too many emails, you run the risk of overwhelming your audience and causing them to unsubscribe. If you don’t send enough emails, you may not stay top-of-mind with your customers and they may forget about you.

The best way to determine the right frequency for your email campaigns is to experiment and see what works best for your business. Start with a frequency that you think will be appropriate, and then adjust as needed based on your results.

Schedule campaigns for maximum delivery

There are a few key things to keep in mind when scheduling email campaigns for maximum open rates. First, consider the time of day that your target audience is most likely to be checking their email. Early morning or late evening emails may get lost in the shuffle, so aim for mid-morning or early afternoon. Secondly, think about the day of the week that will work best for your campaign. Saturday and Sunday mornings are often times when people are catching up on personal email, so Tuesday afternoons or Wednesday mornings may be better for business-related campaigns. Finally, consider the frequency of your emails. If you’re sending too many, people will start to tune them out. Find a happy medium where you’re staying top-of-mind without being annoying.

10 Tips On How To Make More Money With Email Marketing

There are many people who want to make money with email marketing.

However, there is a lot of work and you need to know the right way to go about it. This blog will look at how you can make money with email marketing.

We will look at 10 tips that you can use to make money with your email marketing campaigns.

10 Tips To Make More Money With Email

Build a targeted email list

There are a number of ways to build a targeted email list. One way is to purchase a list of email addresses from a reputable list provider. Another way is to compile a list of email addresses from your own customer database.

If you are looking to build a targeted email list from scratch, there are a few things you will need to do. First, you will need to identify your target audience. Once you have done this, you will need to find a way to reach them. This can be done through online research, word of mouth, or other means.

Once you have a list of potential email addresses, you will need to verify that they are valid. This can be done with a tool like Email Verifier. Once you have a verified list of email addresses, you can start sending out your targeted emails using your favourite email marketing software.

Set goals for your campaigns

Email marketing can be a great way to reach out to your target audience and promote your product or service. However, in order to be successful, you need to set goals for your email marketing campaigns.

Some goals you may want to set for your email marketing campaign include:

  • increasing brand awareness
  • boosting sales or leads
  • fostering customer loyalty
  • fostering engagement with your brand

Whatever goals you set for your email marketing campaign, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). By doing so, you can ensure that your campaigns are successful and achieving the desired results.

Create a compelling subject line

Your email subject line is your first opportunity to make a good impression on your recipient. It’s important to make it count.

Here are a few tips for creating a compelling email subject line:

  1. Keep it short and to the point.
  2. Use keywords that will grab attention.
  3. Use numbers or symbols to create urgency.
  4. Make it benefit-oriented.
  5. Use proper grammar and punctuation.

Following these tips will help you create an email subject line that will grab attention and encourage your recipient to open and read your email.

Create engaging email copy

To create engaging email copy, you need to understand your audience and what they want to see in their inbox.

Write headlines that are clear and concise, and focus on the benefits of your products or services.

Use strong calls to action to encourage readers to take the next step, whether it’s clicking through to your website or taking advantage of a special offer.

And finally, don’t forget to include a personal touch by using language that is friendly and relatable.

Work on your CTR

There’s no doubt that email marketing is one of the most effective ways to reach your target audience. But, if your email click through rate is low, it could be a sign that your emails are not as effective as they could be.

Here are a few tips to help you work on your email click through rate:

  1. Make sure your subject lines are attention-grabbing and relevant to the content of your email.
  2. Keep your emails short and to the point. No one wants to read a novel in their inbox.
  3. Use images and videos to break up your text and add visual interest.
  4. Use strong calls to action to encourage your readers to click through to your website or landing page.
  5. Test different types of emails to see what gets the best response from your subscribers.

By following these tips, you can help to ensure that your emails are more effective and have a higher click through rate.

Design a effective template layout

There are a few key elements that make up a effective email template layout. First, the layout should be simple and easy to read.

The email should also be short and to the point.

The layout should also include a call to action, and the email should be mobile friendly.

There are many template websites that sell quality templates that convert.

Create rewards for your readers

There are a few things you can do to create rewards for your email readers.

First, you can offer discounts or coupons to those who subscribe to your email list. This is a great way to encourage people to sign up for your emails, and it can also help you boost sales.

Another option is to offer exclusive content to your email subscribers. This could be anything from special reports to behind-the-scenes videos.

Whatever you offer, make sure it’s something that your readers will find valuable.

Finally, you can enter your email subscribers into prize drawings or contests. This is a great way to show your appreciation for their loyalty, and it can also help you generate some buzz for your business.

Offer some upsells

If you’re not already offering upsells in your emails, you’re missing out on a big opportunity to boost your revenue. Upselling is a great way to increase the average order value of your customers, and it can be done in a way that’s helpful and not pushy.

Here are some tips for offering upsells in your emails:

  • Make sure the upsell is relevant to the product the customer just purchased.
  • Keep the upsells simple – don’t overwhelm the customer with too many options.
  • Use strong but not aggressive language to encourage the customer to purchase the upsell.
  • Offer a discount on the upsell to sweeten the deal.

If you follow these tips, you can start incorporating upsells into your emails and reap the benefits in no time.

Promote other products via cross-sales

If you want to boost your sales and engage your customers, try adding some cross-sales to your emails. Cross-selling is when you promote related products or services to your customers. For example, if you sell shoes, you could cross-sell socks or shoe polish.

Not only will this help boost your sales, but it will also help build customer loyalty. By offering related products, you show that you understand your customers’ needs and are there to help them find everything they need. Plus, cross-selling is a great way to introduce customers to new products they might not have otherwise considered.

So next time you’re putting together an email campaign, think about which products or services you could cross-sell. A little planning can go a long way in helping you boost your sales and engage your customers.

Follow up with your customers

Customers who have subscribed to your email list are interested in what you have to say.

They want to hear from you on a regular basis, and they appreciate receiving updates and information from you. However, you need to be careful not to over-communicate with your email customers. Too many emails can be annoying and may cause them to unsubscribe from your list.

The key is to strike a balance by sending timely, relevant, and interesting emails that will keep your customers engaged with your brand.

It’s a great idea to do follow up emails with your customers to ask them how they are, get their feedback on your products or services. Make them feel important and use the feedback to make changes or adjust your future email campaigns or your business in general.

3 Types Of Email Marketing And How To Use Them

Email marketing is one of the most effective ways to grow a business. To get the best results you need to use the right type of email marketing for the right type of audience. This blog explores the different types of email marketing and how you can use them to get better results.

When it comes to email marketing, there are 3 main types of email campaigns, this include:

  1. Promotional Emails
  2. Relational Emails
  3. Transactional Emails

Depending on your business you may use only one type, or you may use all of them, every business is different.

Let’s take a look at each one in more details

Promotional Emails

Making an offer to your email list is the main goal of this most popular category of marketing emails. A white paper, webinar, brand announcement, new product launch, promotional content, and other things could be included in the offer. It’s little wonder promotional emails are so common – 66% of consumers have made a purchase as a direct result of an email marketing message

Promotional emails are a great way to stay in touch with your customers and keep them updated on your latest products and services. However, there are a few things to keep in mind when creating promotional emails.

First, make sure your email is clear and concise. You don’t want to overwhelm your customers with too much information.

Second, personalize your email as much as possible. Include the customer’s name, company name, or other relevant information. This will make the customer feel like you’re speaking directly to them.

Finally, include a call to action. Tell the customer what you want them to do, such as visit your website or call your store. By following these tips, you’ll create promotional emails that are both effective and engaging.

Relational Emails

Relational emails are those that establish and maintain relationships between the sender and the receiver. They typically involve some sort of interaction or communication, and often include a request or response of some kind. In many cases, relational emails are the first step in building a business relationship, and as such, they need to be well-crafted and professional.

At their best, relational emails can help build rapport and trust, and can even lead to new opportunities. Done poorly, however, and they can come across as needy, intrusive, or even manipulative. If you’re sending a relational email, it’s important to strike the right balance and to be clear about your intentions.

To that end, here are a few tips:

  • Keep it brief. No one wants to read a novel, so get to the point.
  • Be polite and respectful. This is not the time to be pushy or aggressive.
  • Be clear about what you’re asking for, or what you’re offering. Vague emails are confusing and frustrating.
  • Don’t overdo it. A few relational emails per week should be plenty. If you’re emailing someone every day, you’re probably crossing the line into harassment.

With these tips in mind, take the time to craft a well-thought-out relational email, and you’ll be sure to build strong relationships with the people you communicate with.

Transactional Emails

Transactional emails are email messages that are sent in response to an action that a customer has taken. They can be sent in response to a purchase, sign-up, or other action. Transactional emails typically include information about the customer’s action, as well as any other relevant information, such as shipping details or a customer service contact.

In this post, we discussed the three different types of email marketing campaigns – transactional, informational, and promotional. We also discussed the pros and cons of each campaign, and how to decide which type of campaign is best for you and your business.

We hope you found this blog post helpful, and if you have any questions about email marketing campaigns and email marketing platforms, please contact us anytime. Thank you for reading!