Search Engine Optimisation (SEO) covers a wide range of services and can be quite confusing. For this reason, we have taken the most commonly asked questions and presented them below. Hopefully after reading the answers you will have a better understanding of what SEO is and how your business can benefit from the services we offer.
Firstly, what is SEO?
SEO stands simply for Search Engine Optimisation and it refers to the different techniques used to enhance a websites position in organic search engine results such as Google, Bing and Yahoo.
What are the differences between organic and paid results?
Paid results are results that appear at the very top and side of search engines. Companies pay for their listing to be displayed there. Whereas Organic listings are non-paid and generally appear at the top of the results based on the quality of the websites content and how relevant it is to the users search term
How many keywords should I use on a page?
There is no exact number when it comes to keyword density as it is dependant on the overall content on the page. The page should read well and not look like the keyword has been dumped in there without context. There are many tools that can be used to measure the keyword density of a page and whether the density is acceptable.
What is the difference between internal and external links?
This one is pretty simple, an internal link is one in which you are linking to another page or piece of content within the same website. An external link is one that takes the user away to another external website or content source.