Developing a relationship with your clients when you may have such a large base can be difficult. SendinBlue is an email marketing software that companies can use to improve these relationships in an effective and engaging way.
Using one of Sendinblue’s email marketing automation plans, you can more effectively create email campaigns as well as automate your contact processes in a way that feels personal. In this buyer’s guide, we’ll explain what SendinBlue does, how it works, and the different marketing plans you can choose from.
What Does Sendinblue Do?
Sendinblue makes getting in touch with clients around the world as simple as the press of a button with email and SMS services. Whether it’s a monthly newsletter, welcome email, or abandoned shopping cart reminder, the smart software automatically sends out professional and highly optimized messages.
The software is more than just a convenient tool – it also provides guidance to grow your business. SendinBlue does this by giving you analytics you can act on.
Rather than doing guesswork wondering if your email campaign is working, SendinBlue Email allows you to know for sure what is being seen and what isn’t. SendinBlue email marketing software uses complex data analysis to determine when recipients have opened an email. With this information, you can alter your email campaigns and marketing materials to get the highest CTR (click through rate) possible. You can also be more strategic about the ways in which you format =emails and the times that you send them.
Send time is particularly important in knowing whether or not the email will end up being read. SendinBlue Email knows this, which is why they have a “send time optimization” feature that sends emails at the perfect time based on gathered data.
SendinBlue Email Features
SendinBlue Email has many tools that can be used to help companies achieve streamlined, efficient communication with their clients. The system features:
- Send Time Optimization: Selecting strategic send times for emails in order to maximize the click-through rate for that email for each client.
- Easy Newsletter Creation Tools: Templates for quality, appealing, and customizable newsletters to appeal to clients.
- Automation Workflow Templates: These offer an enhanced user experience with an integrating webhook feature.
- Smart Scheduling: Another email send-time optimization tool.
- Build Client Lists: This allows users to create strategic lists using optimized filters.
- Actionable Analytics: Analytics are a major success factor for companies who are able to make it big. Knowing how your client interacts with your content can help you know exactly what you need to do in order to improve interactions and steer them in the right direction.
These tools and many more are top of the line and indicate the fact that SendinBlue Email is truly a system that makes use of innovative new tools and features to help companies improve client relations. Whether you are working on optimizing click-through rates or converting clients to buyers, these features can help you get the job done.
SendinBlue Email believes that their product users should be taken care of. Their pricing hierarchy allows you to pay for the services you need without paying for what you don’t.