Tips for SEO-Friendly Web Design

The success of a website largely depends on its design and how SEO-friendly it is. SEO, better known as search engine optimization helps in improving the online visibility of a website, which in turn helps your website to grow by fetching more visitors. Unless there are visitors on the site, your business cannot flourish. This article discusses some important tips to make a website design SEO – friendly to maximize ROI (Return on Investment) by way of increased visitors.

seo friendly

Here are some useful tips to make website designs seo-friendly:

  1. Registering the Domain- To get started, it is important to register a short domain name and if possible have a keyword related to your business in it. You can register a domain at Netregistry or Crazy Domains
  2. Easy Navigation- The logo, important message and navigation links need to be placed in a way that it is easy for the users to browse the website. Links need to be text-based and navigation structure must be simple and lucid. It is best to avoid horizontal scrolling in navigation. Never go for Flash navigation.
  3. Fast loading- Avoid making a heavy website design because it affects the loading speed and is not good on the SEO front. The users nowadays want websites that open in seconds and if your website is taking longer, then there are chances that they will move to another website. This is not favorable for your business and so is best to keep the loading time less. Use a quality web hosting company to help speed up your website.
  4. Using the right keywords- Using the right keywords in web content is very important so that both search engines and your potential buyers are able to find you easily. Use the relevant keywords but keep in mind not to use them excessively. Strategic use of keywords in meta tags and content is very critical and can do wonders as far as your site’s ranking is concerned.
  5. Knowing which images to use in the website- People tend to ignore the importance of images but you need to use the images in a way that they load faster and enhance the site’s search engine visibility. This can be achieved by using small file size images. Also, use descriptive image names and relevant ALT text.
  6. Using the right URL’s and file names- This is of utmost importance to making your site seo-friendly as this helps in quick identification of the purpose of a page. The best approach is to have keywords in web page URLs like www.sitename.com/website-design.html, www.sitename.com/software-development.html
  7. Joining social media platforms- Nowadays, social media bandwagon is at the peak. Social media has become an integral part of our lives. It helps in gaining exposure and building connections. It is therefore very important to mark your presence on sites like Facebook, Twitter, Instagram and Pinterest. Appropriate buttons to these should be provided on your website design and these should be easily accessible.

If you keep the above-mentioned tips and tricks in mind for your next website design Brisbane then you can be sure of being in top search engine results. Before starting the project, it is best to get help from the professional website designers in order to get a complete idea and ensure your website is seo-friendly.

How to prevent your WordPress site from being hacked

As WordPress becomes more and more popular as a content management system, it also attracts undesired attention from hackers across the globe. With so many WordPress sites active on the web, it is easy for hackers to locate WordPress sites by consistencies in the way WordPress is setup. These include:

  • content store in wp-content folder
  • wp prefix on the WordPress database
  • the same login page for all sites (wp-login.php)
  • the location path of the admin area (wp-admin)
  • userID for admin
  • and most common is the main administrator username being set as admin

By running a few simple searches, a hacker can quickly find sites running off WordPress.

How Hackers Target WordPress Sites

Brute Force Login

A very common hack attempt is a the brute force login. This is where hackers will locate the wp-login.php page and run scripts in an attempt to login as an administrator. This usually involves using the username “admin” and then by the use of scripts, populating the password field with random dictionary based words and number combinations. This can be quite successful considering how many people these days still use admin/password123 or similar easy to crack combinations.

Exploits

With thousands of free themes and plugins available and the majority no longer maintained, it can leave many sites with backdoors waiting to be exploited. Hackers can locate these backdoors and use them to install scripts or malicious code on your website. It is best practice to use paid themes and plugins that are kept updated or popular items that also have regular updates.

File Permissions

Incorrect permissions on files and folders on your WordPress hosting can lead to hackers modifying your WordPress install. Ensure the correct file and folder permissions are setup on your installation. Folders should be set to 755 and files set to 644.

Code Injections

Many hackers will inject malicious code into the head of WordPress php files. This code can be hard to find and also can be injected into every single php file on your site making it near impossible to find and remove. The best solution is starting fresh with a clean install of WordPress and migrating your content over.

How to prevent your WordPress site from being hacked

There are a number of ways to assist in preventing your site from being hacked. By following a few simple rules it will give you site the best chance in avoiding a future hack.

1. Remove any generic settings associated with WordPress.

This includes:

  • Changing the admin userID from 1 to another number
  • Not using “admin” as your administrator username
  • Change the prefix of your WordPress database
  • Prevent users from logging in as “admin”
  • Limit the amount of failed login attempts
  • Hide the location of wp-login.php and the wp-admin folder
  • Change the path for wp-content
  • Ensure file permissions are setup correctly
  • Disable php from being executed from wp-content/uploads

The above might sound like a lot to do and it is if you do it manually. Thankfully there is a plugin that can take care of all this for you. WP Better Security is a free plugin that will greatly increase your security settings with the click of a few buttons.

2. Keep your WordPress site updated

WordPress regularly releases new versions which often contain crucial bug fixes and updates. It is essential that WordPress is kept up to date to avoid any security breaches.

3. Keep your WordPress theme updated

4. Keep plugins updated

It is recommended that you take a backup of your database and website before any major updates to avoid any data loss. Backups should be taken regularly anyway, but be sure you aren’t backing up a site that has already been compromised.

Author: Matt Ascough

Matt runs m2media, a Brisbane Web Design company specialising in WordPress Design and Development. For more information or assistance with either preventing your WordPress site from being hacked, or fixing hacked sites, please contact m2media.