Adding an online store to your WordPress website
Adding an online store or e-commerce component to your website doesn’t have to be as difficult as you think. Website technology has come leaps and bounds in the last 5 years, and with these changes, the cost of implementing features such as online stores into your website has come down. The availability of new payment gateways such as Stripe has made taking online payments a breeze and online accounting systems such as XERO allow integration between all facets of your online store.
So what is the best ee-commercesolution for your WordPress website?
Well ,our answer is Woocommerce.
Woocommerce is the leading ecommerce solution for WordPress and is used on millions of websites worldwide. Woocommerce is capable of running online stores with just one product, all the way up to 10,000. The power of Woocommerce is outstanding and believe it or not, the setup process is not overly difficult. If you are looking to start selling a few simple products with no fancy shipping or billing options, then Woocommerce is a breeze to setup. The installation process will guide you through the required settings and prefill a lot of the tax and shipping rules. Paypal is built in as standard, so you can be up and running in no time and taking payments straight away.
Adding Products in Woocommerce
When Woocommerce is installed a two new menu links will be added to your Dashboard – Woocommerce, and Products. Adding products to your store is much like adding a post or a page in WordPress. The option to “Add new product” is available from the Woocommerce submenu, and from there you are presented with a number of options to fill out. For simple products, it’s just a matter of providing some information about the product. The only required fields are a title or name for your product as you can run your store as a catalogue, and content such as a description, category, photo, price are all optional. To sell products you will require a price and this will then allow products to be purchased.
When adding photos you can set a featured image, much like pages and posts, and also subimages that act as additional photos shown under the featured image.
Woocommerce Features
The beauty of Woocommerce is its ability to integrate seamlessly with WordPress – and it’s FREE. It’s opensource technology allows 3rd party companies to build plugins or addons for Woocommerce which extend the softwares usability. There are thousands of plugins available for Woocommerce ranging from shipping solutions, product display, complicated tax scenarios, checkout options and automation. Here are a number of top features:
- It’s opensource and FREE
- Thousands of plugins and addons available (free and paid)
- Minimal setup costs compared to other software
- Great support and tutorials available online
- Ease of use. Easily add products and manage orders online
- Multiple payment gateway options
- Add 1 product or 10,000
- Built in reporting and analytics
So overall if you are looking at adding an online store to your website then take a look at Woocommerce. The ease of use and management of products and orders is exceptional and the product is easily scalable.
Woocommerce is the eCommerce software of choice at M2media and has been used on many clients website projects. M2media can take care of all the installation and setup along with any customisation that you might require.
Is Shopify Email Marketing Free In Australia?
The reality is that not all email marketing services are created equal when it comes to selecting the best email marketing software. Even though each email marketing provider varies slightly, the great majority provide the same fundamental functions to all customers.
If you wish to use Shopify for your email marketing, then you will be happy to know that it is FREE to use with a standard Shopify Plan.
You can send up to 10,000 emails each month for free using Shopify Email, and each additional 1,000 emails cost $1. You have access to all the features and there are no monthly obligations.
Why use Shopify for Email Marketing
If you already have an online store with Shopify, then it makes sense to keep your email marketing and store in with the same provider.
With the aid of Shopify Email, you can communicate with subscribers and create enduring consumer relationships. For businesses who seek robust email capability with minimum effort, its simple and elegant interface eliminates the burden present in programmes like MailChimp or GetResponse.
Some Of The Shopify Email Features
- Directly from your Shopify admin you can send branded emails to your subscribers with only a few clicks.
- A growing library of email marketing templates is available, including those for items, sales, restocks, newsletters, holidays, events, and more. Including templates and images for each phase of your business.
- You may easily personalise an email by changing the text, buttons, graphics, layout, and more.
- For a more engaging experience, add consumer information to your subject line, preview, and body text.
- To maintain consistency in your material, copy prior emails.
- Show more pliability. To send an email at a specified time, schedule it.
- Import your lists directly into Shopify
- Emails should be segmented to ensure that the correct recipient receives them.
- Automate email campaigns to cut down on repetitive tasks and to communicate with clients depending on their customer journey at the appropriate moment.
- Follow up on outcomes, including as open and click-through rates, items added to carts, and transactions.
- If you buy your domain on Shopify, sending emails from your domain requires little setup.
Using Shopify Email for your Email Marketing
Hopefully, this article has provided you with a starting point. It’s time to make the most of Shopify for Email and start experimenting so that you can start using email marketing for the benefit of your company. In the end, how well you use email marketing to expand your business will determine its success more than the product itself.
3 Types Of Email Marketing And How To Use Them
Email marketing is one of the most effective ways to grow a business. To get the best results you need to use the right type of email marketing for the right type of audience. This blog explores the different types of email marketing and how you can use them to get better results.
When it comes to email marketing, there are 3 main types of email campaigns, this include:
- Promotional Emails
- Relational Emails
- Transactional Emails
Depending on your business you may use only one type, or you may use all of them, every business is different.
Let’s take a look at each one in more details
Promotional Emails
Making an offer to your email list is the main goal of this most popular category of marketing emails. A white paper, webinar, brand announcement, new product launch, promotional content, and other things could be included in the offer. It’s little wonder promotional emails are so common – 66% of consumers have made a purchase as a direct result of an email marketing message
Promotional emails are a great way to stay in touch with your customers and keep them updated on your latest products and services. However, there are a few things to keep in mind when creating promotional emails.
First, make sure your email is clear and concise. You don’t want to overwhelm your customers with too much information.
Second, personalize your email as much as possible. Include the customer’s name, company name, or other relevant information. This will make the customer feel like you’re speaking directly to them.
Finally, include a call to action. Tell the customer what you want them to do, such as visit your website or call your store. By following these tips, you’ll create promotional emails that are both effective and engaging.
Relational Emails
Relational emails are those that establish and maintain relationships between the sender and the receiver. They typically involve some sort of interaction or communication, and often include a request or response of some kind. In many cases, relational emails are the first step in building a business relationship, and as such, they need to be well-crafted and professional.
At their best, relational emails can help build rapport and trust, and can even lead to new opportunities. Done poorly, however, and they can come across as needy, intrusive, or even manipulative. If you’re sending a relational email, it’s important to strike the right balance and to be clear about your intentions.
To that end, here are a few tips:
- Keep it brief. No one wants to read a novel, so get to the point.
- Be polite and respectful. This is not the time to be pushy or aggressive.
- Be clear about what you’re asking for, or what you’re offering. Vague emails are confusing and frustrating.
- Don’t overdo it. A few relational emails per week should be plenty. If you’re emailing someone every day, you’re probably crossing the line into harassment.
With these tips in mind, take the time to craft a well-thought-out relational email, and you’ll be sure to build strong relationships with the people you communicate with.
Transactional Emails
Transactional emails are email messages that are sent in response to an action that a customer has taken. They can be sent in response to a purchase, sign-up, or other action. Transactional emails typically include information about the customer’s action, as well as any other relevant information, such as shipping details or a customer service contact.
In this post, we discussed the three different types of email marketing campaigns – transactional, informational, and promotional. We also discussed the pros and cons of each campaign, and how to decide which type of campaign is best for you and your business.
We hope you found this blog post helpful, and if you have any questions about email marketing campaigns and email marketing platforms, please contact us anytime. Thank you for reading!
Top 5 Reasons Why You Should Use A VPN
Have you thought of installing a virtual private network (VPN) and then dumped the idea as an unnecessary expense? Well, this article will give you 5 reasons for changing your mind and installing the best VPN for your PC or laptop today!
1. Protects your IP address
Any user logs on to the internet using the internet protocol (IP) address of their device. This exposes the user to many risks as the IP address can reveal a lot of sensitive information about the person. A person’s location, language, and the internet service provider (ISP) currently being used, can all be known using the IP address. A user can mitigate these risks by using a VPN.
When a VPN is installed on your device, you will access any site on the internet through a virtual network. Therefore if you make a connection request to a site, it will look as if the request is coming from the VPN and not from your IP address. Thus it is the VPN’s IP address that will be visible and not yours!
Moreover, the information passed between your device and the VPN is encrypted. It ensures that your device is untraceable, and you are not left like a sitting duck for cybercriminals to pry upon.
2. Protects your browsing history
As discussed, if you do not use a VPN, then you access the net through your device’s IP address. It can pose a problem as your ISP can access your browsing history.
Therefore if you search for information that is prohibited by the government, then it will surely raise a few red flags.
Also, online marketers exploit a user’s search history to bombard them with targeted ads. So if you have searched online for a waffle recipe in the past, you are most likely to get find advertisements related to finding the best place for buying tasty waffles near you in your news feeds.
Access to your browser history is a violation of your privacy. It can leave you vulnerable to eavesdropping and potentially harm your reputation. This can be avoided by using a VPN as the virtual network will cloak your IP address and thereby protect your browsing history.
3. Protects you while using public WiFi
The free Wifi in a coffee shop or a hotel that you are staying in may seem like attractive perks. But what one does not realize is that public WiFi is not very secure. A hacker can gain access to these networks and control your device without you even knowing it!
Using sniffer software, hackers can decipher sensitive information such as your login details and passwords and put you at risk. They can even read your emails, bank statements, and private messages on your social media. Your device can also be infected with malware. Hence, it is strongly recommended not to access banking websites or shop online when using public WiFi.
So how do you get out of this jam? Use a VPN!
If you connect to a hotspot using a VPN, you need not worry about the safety of the public WiFi network as all the traffic coming from your device will be encrypted. It will keep you and your data protected against cyber attacks.
4. Protects your freedom
We live in times where we deeply rely on streaming platforms for meeting our daily dose of entertainment. But did you know that there are different versions of the on-demand services in different countries? Put, you may not be able to watch your favorite series if you move out of your country. Also, there are countries where some of the on-demand platforms cannot be accessed.
To get around the problem of geo-blocked content, you need to install a VPN. It gives you the power to unblock tons of content from around the world by encrypting your traffic and make it appear as if you are logged in from an entirely different country.
Using a VPN also gives you the freedom to bypass certain restrictions. If the internet at your place has restrictive network controls, VPN can circumvent this by not only encrypting your IP address but also keep your browsing history private.
5. Protects you from tracking
We all love Google and its free services. But it tends to get a bit creepy when it knows about everything you do and every place you go. If you browse the net casually without caring about your privacy settings, Google will store and track all your movements online. It will even search your Gmail to show you better-targeted advertisements.
This may put you in a difficult or embarrassing situation, depending on where you went and what you searched for.
A VPN provides the user with the power to stop Google and others to track their location and activities online.
Bottom line
While VPN is not something new, it has gained a lot of momentum in the recent past. People realize the importance of protecting their online privacy. So if you want to safeguard yourself in the virtual world, get a VPN to hide your IP and save yourself from any inconvenience.
How to watch Netflix with a VPN
Netflix has grown to become one of the most popular online streaming services. From movies to TV shows, the options are endless when you choose this streaming service. There are several subscription plans that it offers, and you can easily pick one that fits your budget. There is one little hack some users pick to gain access to endless content on Netflix, and that is to use a VPN. With a VPN or virtual private network, you can make the connection request appear like it is coming from a different location. The virtual network that your VPN provider offers would mask your PC’s IP address and location from the server that you are trying to connect with. Some users use this little trick to access Netflix content from around the world. There might be some content that is only accessible in specific regions. With a VPN, you can gain access to content from around the world with a single Netflix subscription.
Is it illegal to use a VPN to watch Netflix?
Using a VPN merely to work your way around the geographical restrictions is not directly illegal as of today. There are no laws that restrict the use of VPN to access streaming sites. You might, however, check with your local legislation regarding the use of VPN in general, to get a clearer picture.
When can VPN be useful for Netflix?
There are times where you badly want to watch a movie that is available on Netflix. You login only to find that the movie is currently not available for your region whereas it is available in some other country. That is when you might find a VPN to be an easy solution to tackle this restriction and watch your favorite movie, no matter where you are located.
There are some places where Netflix is prohibited. You might already own a valid Netflix subscription, but then there could be times where you travel to a place where you cannot access Netflix. This is another situation where you can benefit from using a VPN for Netflix access.
To put in simple words, the VPN services for Netflix would help you change the viewing region for your Netflix account.
Do all VPNs work?
Netflix imposed a ban on the use of proxies to access the site and its services. This is why you might come across a prompt that requests you to turn off the proxy before accessing the site when you try using it with a VPN. The key is, therefore, to identify the best possible VPNs that work with Netflix. There is a handful of credible options that you can choose.
Procedure
Once you pick one of them for your computer here are the steps involved-
- Make sure that you create your account in the VPN. This lets you trust on the service for several internet browsing instances and not just for Netflix.
- Change the location on your VPN to the desired location whose Netflix library you intend to explore.
- Before you access content, ensure that you clear the cache memory of your browser.
- Log in to your Netflix account from the device where you have installed the VPN. Unless you plan to watch the movie only on a browser, pick a router-based VPN, which lets you access the desired Netflix location from all the connected devices when you have a multi-device subscription.
- When you open the Netflix library, you should be able to view the content that you wanted.
How to pick a VPN for Netflix?
- Pick a security-focused VPN which would help strengthen the overall security of your connections. This can be useful when it comes to securing your credentials and can prevent Netflix from restricting your connection.
- Choose a VPN that doesn’t store your device information. There are plenty that maintains anonymity without recording the data about the devices that send the request.
- When you pick a VPN, you might find the information about it right on the product page. Check whether the VPN is capable of unblocking Netflix libraries before you choose any paid services.
- Having round-the-clock customer services is an added advantage. This helps you quickly get a response in case you do not know how to proceed at any given step. There are several options in each budget with many security options. Pick something fast and reliable. User-friendly options are easy to find.
A final note
You should only choose VPNs that come with robust encryptions when you wish to access streaming sites. Remember that your payment information and login credentials would all be at risk when you access your paid streaming services from a network that is not secure. VPNs that work at the router level can ensure that your entire network is safe. This also helps protect devices like smart TVs or even your home smart speaker that carries a lot of vulnerable information, including your contact details and location.
How to setup a VPN on Windows 10?
Have you noticed that Windows Firewall and anti-virus tools all block some connections by default? If the server seems to be risky, this happens. This is a precautionary machine that is executed to secure your computer. However, this is not enough, sometimes. Whatever be the site you access, details like your machine’s DNS (domain name server) and IP address are accessible to the site. In contrast, you might be thinking that your PC is secure and your anti-virus is offering reliable protection.
When you use a proxy to visit blocked sites, things get even worse. To make sure that hackers do not easily get a hold of your computer’s IP address and location, you need a reliable arrangement. This arrangement comes in the form of a VPN or virtual private network. This creates a virtual network and assigns a different IP address to your machine so that the site you access doesn’t see your IP and location.
Using VPN on windows 10 with an external app
The procedure here would often be simple
- Create an account with the VPN you wish to use
- Download the corresponding VPN app version for your computer and install it
- Sometimes there is a browser extension alone if you need VPN for browsing
- Run the corresponding app and turn the VPN on and enjoy your secure connection
Even when you are using the best of VPN services, you should know whether your VPN is working. Make a timely check to understanding whether your VPN is leaking any information like IP or location.
The actual steps for installation and the method to turn on the VPN depends on the tool you pick. Some of them let you manually change the server location. You would find a list of servers available, and you can choose one. This can be useful for accessing online streaming services from a particular location. The VPN fools the desired server to believe that you are accessing the site from the chosen location.
Using VPN on Windows 10 when you cannot install an app
Are you using Windows 10 in S mode, then you have the drawback that it doesn’t let you install apps outside the Windows store. This is where you can directly configure VPN from your machine manually.
Make sure that you complete the account creation process and keep your credentials ready. You should have prior information like the VPN type, sign-in info type, server address, and others. Once you have gathered these details here is how you should proceed-
- Click the Windows logo at the bottom of your screen and go to the Settings page
- Choose Network & Internet section on your Settings page
- Among the options in the menu on the left, you should find VPN
- Click on the VPN option, and you will find the options “Allow VPN over metered networks” and “Allow VPN while roaming.” Toggle the respective options as required.
- Click Add a VPN connection option
- It takes you to the page where you take care of VPN configuration
- In the VPN provider dropdown, select “Windows (built-in)”
- Enter the connection name and server address from the details you get from your VPN provider
- Choose the sign-in info type depending on the VPN connection type you work with
- Create the user name and password if required and click on Save
When you then go back to the VPN page in Settings, you should see the VPN you completed configuring. Click “Connect” and enjoy secure VPN based connection on your Windows 10 PC.
You can navigate to any IP address checking site online. You should see a different IP address and not the default one that your PC has. If this happens, you can be assured that your VPN connection has gone live.
Disabling the VPN setup
- Go to the VPN page in Settings
- When you click on the connected VPN when it is live, you should see the “Disconnect” option. Click this before you remove or disable the VPN
- Once you disconnect the VPN, you should then find the “Remove” button on clicking the corresponding VPN.
This disables the VPN and puts your PC back to the original state.
As you can see, enabling and disabling a VPN on a machine takes a few simple steps, and anyone would be able to do this. Make sure that you know the pros and cons of VPN and pick the best one out there. There are plenty of choices when it comes to VPN depending on the level of protection they offer, the encryption provided, and more. Pick something that works best depending on the sites you usually browse. If you access several risky connections, it is a good idea to invest in a VPN that doesn’t save your PC details while also offering good masking of the IP and DNS details.