Top Tips for Ecommerce Website Design

Ecommerce website stores are increasing every day. So how do you make your site stand out from the crowd?

Be it clothes, medicines and books or furniture, vehicles and jewelry, everything is available online. This upward trend can be seen globally and will continue for a few more years. If you have an e-commerce store, you must be aware of how tough it is to get customers since competition is not just high but just a click of a button away. Below listed are some points, which will help to make your eCommerce website attractive to your potential customers.

Easy to use Search Bar

Keeping the search bar handy and clearly defined within easy reach is very important because customers will be using it the most to search for things, they are looking for.

Using Good Pictures

Using good quality and plenty of pictures is a sure way to attract people in online shopping. Here users cannot touch anything; their buying decision relies purely on what they see.


Ensure that your website design is responsive and mobile-friendly as a huge percentage of people search for products and shop on their mobiles only. The importance of making a website mobile-friendly cannot be stated enough.

Shopping Cart

The shopping basket along with the search bar should be available on each page on the website so that the user can continue shopping without any hassle and know what’s there in the cart from every page he is on. Also, ensure that Add to Cart button is prominent and clearly visible on every product page.

Easy Navigation

The possibility is that there are going to be a lot of categories on your website. So, it is important to keep all the categories suitably defined under a proper menu without making them look cluttered. Using breadcrumb method makes the process of navigation an easy and smooth one.

Customer feedback and reviews

These play a key role in helping a visitor decide whether to buy a product or not. So don’t miss them.

Give Importance To SEO

As the competition is rapidly increasing in the online market, it has become very important to stay on top of search engines to ensure maximum visibility for your website. Having a good understanding of Search Engine Optimisation will help you build a website that complies with Googles best practices.

Social Media

Social media links should be placed strategically on your website design, where they are not very prominently visible yet not hidden either. People should be able to access them, as and when required. You can use Facebook, Twitter and Pinterest links.

Clean website design

This has been stated again and again that the website design should not be clumsy and product details and price must be right there. The product page should be hassle-free to use.

Fast Website Hosting

To keep your customers happy and ensure a sale, be sure your website loads fast. The best way to achieve this is by first choosing a quality web hosting company. Look for a hosting company with servers located in your country, ideally as close to your target customers as possible.

Easy and Secure Checkout

On the checkout page, no products or deals should be promoted. Prefer to use single page checkouts instead of multiple pages ones. The order, price and quantity of the items purchased should be clearly visible on the checkout page so that the customer can do amendments if needed. Also, make sure to get a trust certificate like Hacker Safe or Verisign to gain the confidence and trust of your customers.

If these points are kept in mind and put to practice, then you can be sure of having a successful e-commerce website.

If you require a e-commerce website built in Brisbane then contact m2media today. Our team of expert e-commerce website developers are ready to go!

Perfect Colour Combinations For Web Design

One of the trickiest and most challenging parts of the web design process is selecting a colour palette truly reflecting your brand and its message while having an outstanding base for the web design. In the Brisbane web design market, you will have different experiences with different designers, and since colour selection is a highly sensitive decision with even the most minor changes lead to different results. This article will hopefully be of great help for both beginners and professional web designers as it provides quality information for selecting the perfect colour combination for web design. Let me tell you that developing the perfect colour combinations is not based on simply focusing or picking two colors and going with it. There is indeed some design colour theory and science behind it.

Tip 1: Consider a Colour Wheel As A Web Design Start

If you remember that colour wheel taught to you in school, you will be surprised to know that it is still a useful tool as an adult. This wheel can give you an idea about colour and the ways different hues are related to one another. Colour wheel is a practical way to find whether chosen colours will be related to one another harmonically. The wheel consists of primary, secondary and tertiary colours and all combination therein. The mixing of colours on the wheel is important for developing harmonious hues.

  • Analogous: Picking three colours adjacently placed on the wheel
  • Complementary: Picking colours from opposite ends of the wheel
  • Split complementary: Picking colours and using it on any side of the opposite color
  • Double complementary: It is most difficult to crate. This idea uses primary colours and compliments from both sides of opposing colour on the colour wheel. It is the best technique to use for tints and tones.
  • Monochromatic: It is the variations of one colour
  • Tricia: These colours are equally spaced on wheel

Tip 2: Give Importance To Black, White And Neutrals

A palette is more than a bright colour or two. The most significant colours in the web design palette can be the ones you don’t see usually- black, white and neutrals. These colours are usually kept at the background of web design since they give either a cool or warm feel and lead to overall usability and navigation, typography and other cues.

Tip 3: Tinting & Toning

Some web designers take just a few colors from the wheel and use these straight up. That’s how tones, shades, and tints come in.

  • Tine: Color + white
  • Shade: Color + black
  • Tone: Color + gray, or white & black

These variations amend the color saturation’s and give variances within a palette. When you want to develop color blends, tones, shades, and tints are often applied to expand palette beyond two or three colors, so that all hues belong to the same family.

So, these are some of the basic tips to try for your web design. The color wheel lets you experiment with different colors and come up with outstanding &innovative combinations for your web design.

Need more assistance with your web design project? Talk to an expert designer at m2media. Contact us today