How frequently small businesses should email contacts with marketing messages is a question they frequently have when beginning their digital marketing campaigns. The seemingly simple question has no easy answer, as with most things in life.
Unfortunately, if you’re hoping for a conclusive response then I am sorry. It all depends on your aims, your product or service, or your company need is about the best we can accomplish for you. Don’t worry if there isn’t a clear-cut solution.
What is a suitable email marketing frequency?
Well the secret is to slowly increase the frequency of your emails over time. Sending too many emails to a new subscriber will cause them to either unsubscribe or worse, report you as a spammer. Sending too many emails too soon will also have an impact on your open rate. Recipients will grow tired of having their inbox flooded with your emails.
How often you send will be determined by your type of business and what you are promoting. Rule of thumb, start with 1 a fortnight, slowly increase this to 1 a week. Monitor your data and take notice of unsubscribes and/or customer feedback. Adjust your sending patterns to suit.
There will be weeks where there may be a special event or promotion that requires a dedicated email, so don’t be scared to send multiple emails on weeks like this.
Choosing the best days to send marketing emails
The best days to send marketing emails depend on your audience and your goals. If you’re trying to reach a wide audience, Monday and Tuesday are generally the best days to send emails. However, if you’re trying to reach a more specific audience, you may want to tailor your email days to match their buying cycle. For example, if you’re targeting businesses, Thursdays and Fridays tend to be the best days to send emails.
In general, the best time to send marketing emails is mid-week, around Wednesday or Thursday. This is when people are most likely to check their email and act on messages. However, you should always test different days and times to see what works best for your audience.
Most of the best email marketing software will allow you to schedule your emails to be sent on a particular day and time.
The ideal length of an email marketing campaign
The ideal length of an email marketing campaign depends on a number of factors, including the type of product or service being promoted, the target audience, and the overall objectives of the campaign. In general, however, shorter campaigns are more effective than longer ones, and campaigns that last four to six weeks tend to produce the best results.
Email marketing campaigns can be very effective in promoting a wide range of products and services. However, it is important to carefully consider the length of the campaign in order to ensure that it is effective. Shorter campaigns are often more successful than longer ones, and campaigns that last four to six weeks tend to produce the best results. By carefully planning the length of the campaign, businesses can maximize the effectiveness of their email marketing efforts.
What is the ideal number of emails in an email marketing campaign?
There is no definitive answer to this question, as the number of emails in your marketing campaign will depend on a number of factors, including your target audience, your budget, and your overall marketing goals. However, a good rule of thumb is to start with a small campaign of around 10-15 emails, and then gradually increase the number of emails as you see results and ROI.