One of the trickiest and most challenging parts of the web design process is selecting a colour palette truly reflecting your brand and its message while having an outstanding base for the web design. In the Brisbane web design market, you will have different experiences with different designers, and since colour selection is a highly sensitive decision with even the most minor changes lead to different results. This article will hopefully be of great help for both beginners and professional web designers as it provides quality information for selecting the perfect colour combination for web design. Let me tell you that developing the perfect colour combinations is not based on simply focusing or picking two colors and going with it. There is indeed some design colour theory and science behind it.
Tip 1: Consider a Colour Wheel As A Web Design Start
If you remember that colour wheel taught to you in school, you will be surprised to know that it is still a useful tool as an adult. This wheel can give you an idea about colour and the ways different hues are related to one another. Colour wheel is a practical way to find whether chosen colours will be related to one another harmonically. The wheel consists of primary, secondary and tertiary colours and all combination therein. The mixing of colours on the wheel is important for developing harmonious hues.
- Analogous: Picking three colours adjacently placed on the wheel
- Complementary: Picking colours from opposite ends of the wheel
- Split complementary: Picking colours and using it on any side of the opposite color
- Double complementary: It is most difficult to crate. This idea uses primary colours and compliments from both sides of opposing colour on the colour wheel. It is the best technique to use for tints and tones.
- Monochromatic: It is the variations of one colour
- Tricia: These colours are equally spaced on wheel
Tip 2: Give Importance To Black, White And Neutrals
A palette is more than a bright colour or two. The most significant colours in the web design palette can be the ones you don’t see usually- black, white and neutrals. These colours are usually kept at the background of web design since they give either a cool or warm feel and lead to overall usability and navigation, typography and other cues.
Tip 3: Tinting & Toning
Some web designers take just a few colors from the wheel and use these straight up. That’s how tones, shades, and tints come in.
- Tine: Color + white
- Shade: Color + black
- Tone: Color + gray, or white & black
These variations amend the color saturation’s and give variances within a palette. When you want to develop color blends, tones, shades, and tints are often applied to expand palette beyond two or three colors, so that all hues belong to the same family.
So, these are some of the basic tips to try for your web design. The color wheel lets you experiment with different colors and come up with outstanding &innovative combinations for your web design.
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