A great landing page is the most prominent feature of a successful online presence of a brand. Your PCC ads and offers might be the pieces of perfection, but in the absence of a great landing page in your web design, your brand is going to suffer. Being a professional web designer in Brisbane, I strongly recommend flawless and powerful landing pages for my clients. In this article, I will be sharing some secrets behind developing a great landing page, which would be of much help for the web designers struggling with its development.
The appearance, feel and overall structure of your web design greatly affect the effectiveness of the landing page and the way it drives conversions. The key goal of the landing page is to make it as simple and easy as possible for the visitors. Hence, it is important that all the components of the page are cohesive towards conversion motive, whether it is making a purchase, filling a form, downloading an eBook or signing up for the newsletter.
A great landing page design smartly uses color and appealing images. Certain button colors like green or red are considered to boost landing page conversion, however, you need to make sure that there is a powerful contrast between background and the colors. There are a number of button attributes to be tested to make sure great landing pages. Testing is usually done for color, positioning, and size.
Make sure you are developing a clean landing page with clear, natural navigations and there are no distractions like pop-ups. A great landing page gives all the essential information required to encourage visitors to make a purchase, but nothing extra. If you give too much information, it might overwhelm the visitors, pulling him to shut the site. Hence, keep it quite simple and give only the necessary information. The information you put on the front and in the center should be scannable, with bullet points and sufficient white space.
A great landing page must be having a strong offer and be compelling enough to explain its value in a very concise and clear way. The heading and subheadings on landing page give a great chance to promote your offer value. Mostly, an effective landing page contains a heading of the offer, with subheadings for its further explanation.
Great landing pages use a lot of trust signals, which can show to visitors that your offer and brand are reliable and valuable. The trust signals can be of varied forms like testimonials are the most common form, leveraging word-of-mouth marketing to affirm visitor with brand endorsements from previous and current clients. Sometimes, it can be done through “like” counters, which leads to more subtle endorsement trough “Likes” and +1s from different social media sites.
With mobile usage increasing every year, it’s best to ensure your landing page is mobile friendly and responsive. This means that the user experience will be ideal on both mobile and desktop.
I hope these simple but really important tips can help you develop a great landing page design for your business.
A well-designed website takes care of all important aspects of the purpose of a website. The main purpose of a website has always been doing business one way or the other. So, a good design website should be suitable technically, visually and commercially for achieving the business objectives. Top 5 features of a well-designed website are given below.
The internet users have become so demanding that they don’t wait for even a single second to read what you say. They focus on the solution of their problems described in a simple and intuitive way. Therefore, the website should be very user-friendly so that the user can find some value and stay with some time on your website. The user-friendly website should have the following main features.
Every website should have full features that can capitalize on the power of search engine optimization. There should be proper scrutiny of the errors or mistakes that can damage the authority of the website on search engines. A search engine friendly website should have:
The main purpose of a good design website is always to achieve business goals. So, any useful website always takes care of all factors that contribute to the successful achievement of the business goals. The major points of a business-friendly website are given below.
The first important thing that leaves the first impression on the visitors as well as on the search engine bots is its design. So, the design should be chosen in such a way that it is not only contemporary but also very suitable for technical purposes. The latest designs should follow the present-day web site design trends and industry best practices. A creative and trendy design attracts and retains visitors more effectively than the generic website. So, the design should be modern and trendy for a good website.
It has been found that many people share different links, images, products and services through social media platforms, like Facebook, Twitter and others. So, a web designed website should have social media sharing links so that any person that visits your web pages can share the information with his/her friends. The social media sharing links should be placed at a prominent location on every page of the website. Linking to your social media accounts and also sharing posts from your website on your social accounts will form part of your social media marketing strategy.
If you take care of the above mentioned main features of a well designed website, you would end up with a perfect website suitable for achieving your business bottom lines.
The concept of web design is highly influenced by the available web technologies and innovative ideas. Both of these factors are prone to swift changes. Web technologies are improving at a very fast pace nowadays. More efficient, robust and effective technologies and human creativity are changing the trends of web design very fast. Some of the most contemporary web design trends are given below.
The material web design is a new concept of visual language to convey a meaningful message through 3 dimension material, like light, material, and shadow. It uses innovation and possibilities of science and technology into the design of a website.
Every material is depicted in x, y and z dimensions with the help of cast shadows, lights, and material. The standard thickness used for a single position along the z-axis is 1dp. Different light sources, such as key light, ambient light, and combination of the both are used to create meaningful shadows. This design is getting more and more popular nowadays across all domains globally.
The proper use of animation in different styles creates a great user experience (UX) on the website. The movement of the content on a website always brings immediate attention to the visitor. There are many other benefits of rich animation on the website, like easy learning, quick understanding, entertainment, and deep impact; so people use it extensively on the website. There are certain disadvantages of excessive animation used on the website too. For instance, slow down of the website, less SEO ranking, and others. So, it is always recommended to prudently use the animation and the backend technologies behind the animation.
In the past few years, this web design is getting more and more popular across all domains of websites. The hamburger icon is extensively used to display the menu. There are many big websites and applications that use a hamburger icon instead of a huge list of menu items. Meanwhile, visual icons for different purposes are also extensively used in the present-day web designs. The icons bring many advantages for the website, such as great UX, entertainment, easy to understand icons, and lightweight icon to work with and many others.
The ‘cards’ web design is also becoming a new trend in the present day web marketplace. In the card’s design, multiple cards or patches are used to segregate the multiple zones, areas, and topics of the website. The cards are easy for the readers to figure out the required information. The cards design can easily incorporate the desired animation without messing up with other useful information on the page. Owing to these salient features, this type of web design has become one of the hottest web designs of the year.
A website cannot be solely developed with the help of just one design features; you can incorporate more than one trend into a professional website. Other than these five trends, there are many other website design trends that are also becoming popular in the marketplace.
Let’s take a look at what could be influencing the term to be referenced more and more.
Mature design patterns, high-quality automation, templates, mobile technology, and AI, are probably showing signs for the end of web design. I personally feel that web design is dying of irrelevance. It seems that web pages are not the focus of the internet anymore, and that is the reason why web designers are moving to the next level challenges such as ecosystems and products if they wish to remain relevant. It is being heard since long that web design has no future. Being an experienced person in the Brisbane web design scene, I have researched about that, and in this article, I will be highlighting my findings regarding why the future of the web design is in risk and how an emerging blend of cultural and technological trends triggers the need of a wider approach.
The content seen today on the web is mostly handled by some service or framework, such as Blogger, WordPress, and Drupal etc. Frameworks give shortcuts and foundations that let you spend less of your time struggling with the development of a website, and more time and efforts for developing content.
As a result of the ubiquity of such frameworks, a huge world of templates both free of cost and paid, enables you having a professional web design in a matter of minutes. Why would one go for a web designer if he can get a fairly acceptable WordPress web design at a fraction of the price, using a template? In addition, some web designers that are available at a cheaper price, just take a premade template and do some minimal branding customization.
What is the most recent web design innovation we can recall? Parallax? That is useless eye candy. Responsive design? That belongs to quite old digital ages. The web now has all the user interface patterns and elements you may need now. And that is the reason behind less innovation seen in web patterns. Users find this maturity a great option. They are having consistency in their casual use of the web. Shopping carts, login pages, and checkout forms all work in a similar manner. Attempting to be creative at this moment might probably harmful or pointless.
There is a new form of automated web design, arguably initiated by The Grid. This is a service to develop basic websites that are able to make design decisions; semantic ones relied on artificial intelligence. It assesses the content to detect the best colors, layouts, fonts and additional imagery for the site. Using wisely selected design basics (developed by humans), it is hard to go wrong with it. The result is probably much better than an average web designer’s service.
The practice by businesses to purchase their .com’s, costly hosting plans and hire an experienced webmaster to have their web page is greatly being replaced with free of cost and powerfully embedded Facebook pages used for business.
Analyzing these trends, I wonder if there is a higher risk for the future of web design. If some really great innovations don’t happen soon, web design is going to be an old myth.
Be it clothes, medicines and books or furniture, vehicles and jewelry, everything is available online. This upward trend can be seen globally and will continue for a few more years. If you have an e-commerce store, you must be aware of how tough it is to get customers since competition is not just high but just a click of a button away. Below listed are some points, which will help to make your eCommerce website attractive to your potential customers.
Keeping the search bar handy and clearly defined within easy reach is very important because customers will be using it the most to search for things, they are looking for.
Using good quality and plenty of pictures is a sure way to attract people in online shopping. Here users cannot touch anything; their buying decision relies purely on what they see.
Ensure that your website design is responsive and mobile-friendly as a huge percentage of people search for products and shop on their mobiles only. The importance of making a website mobile-friendly cannot be stated enough.
The shopping basket along with the search bar should be available on each page on the website so that the user can continue shopping without any hassle and know what’s there in the cart from every page he is on. Also, ensure that Add to Cart button is prominent and clearly visible on every product page.
The possibility is that there are going to be a lot of categories on your website. So, it is important to keep all the categories suitably defined under a proper menu without making them look cluttered. Using breadcrumb method makes the process of navigation an easy and smooth one.
These play a key role in helping a visitor decide whether to buy a product or not. So don’t miss them.
As the competition is rapidly increasing in the online market, it has become very important to stay on top of search engines to ensure maximum visibility for your website. Having a good understanding of Search Engine Optimisation will help you build a website that complies with Googles best practices.
Social media links should be placed strategically on your website design, where they are not very prominently visible yet not hidden either. People should be able to access them, as and when required. You can use Facebook, Twitter and Pinterest links.
This has been stated again and again that the website design should not be clumsy and product details and price must be right there. The product page should be hassle-free to use.
To keep your customers happy and ensure a sale, be sure your website loads fast. The best way to achieve this is by first choosing a quality web hosting company. Look for a hosting company with servers located in your country, ideally as close to your target customers as possible.
On the checkout page, no products or deals should be promoted. Prefer to use single page checkouts instead of multiple pages ones. The order, price and quantity of the items purchased should be clearly visible on the checkout page so that the customer can do amendments if needed. Also, make sure to get a trust certificate like Hacker Safe or Verisign to gain the confidence and trust of your customers.
If these points are kept in mind and put to practice, then you can be sure of having a successful e-commerce website.
One of the trickiest and most challenging parts of the web design process is selecting a colour palette truly reflecting your brand and its message while having an outstanding base for the web design. In the Brisbane web design market, you will have different experiences with different designers, and since colour selection is a highly sensitive decision with even the most minor changes lead to different results. This article will hopefully be of great help for both beginners and professional web designers as it provides quality information for selecting the perfect colour combination for web design. Let me tell you that developing the perfect colour combinations is not based on simply focusing or picking two colors and going with it. There is indeed some design colour theory and science behind it.
If you remember that colour wheel taught to you in school, you will be surprised to know that it is still a useful tool as an adult. This wheel can give you an idea about colour and the ways different hues are related to one another. Colour wheel is a practical way to find whether chosen colours will be related to one another harmonically. The wheel consists of primary, secondary and tertiary colours and all combination therein. The mixing of colours on the wheel is important for developing harmonious hues.
A palette is more than a bright colour or two. The most significant colours in the web design palette can be the ones you don’t see usually- black, white and neutrals. These colours are usually kept at the background of web design since they give either a cool or warm feel and lead to overall usability and navigation, typography and other cues.
Some web designers take just a few colors from the wheel and use these straight up. That’s how tones, shades, and tints come in.
These variations amend the color saturation’s and give variances within a palette. When you want to develop color blends, tones, shades, and tints are often applied to expand palette beyond two or three colors, so that all hues belong to the same family.
So, these are some of the basic tips to try for your web design. The color wheel lets you experiment with different colors and come up with outstanding &innovative combinations for your web design.
Need more assistance with your web design project? Talk to an expert designer at m2media. Contact us today
Nowadays, almost every information is available on the fingertips, and this is also one of the reasons why people are always on their mobiles. It is hard to imagine life without mobiles these days. It is rarely that we use a desktop or laptop for surfing the Internet. Therefore, it has become very important for site owners to make their website design responsive. A responsive web design enables your website’s interface to adjust according to the mobile or tablet screen resolution thus enhancing its usability.
Here are a few tips for a good responsive website design.
As mentioned above, majority of the people use mobiles for internet surfing, so it is important to first build a mobile site and further progress to the desktop site. The text and logo should be easily readable on the mobile.
There is a feature of CSS3 which enables the content to respond to different conditions on a device. Getting acquainted with Media Queries is important because these are the driving force behind a good responsive website.
It is advised to use only the necessary and needed text on the mobile site and do not try to use everything same as on the desktop site. This will help the readers to know important information without getting lost in long texts.
Do proper research and go by the statistics to figure out why someone is searching for your website on their phone. Research would tell you that different users have different needs. If you get to know that they need quick information on the go, then you should try on increasing the visibility of your search bar to facilitate the same.
Make use of JPEG, GIF and PNG-8 file formats. Using PNG format is not recommended as it can increase the file size by almost 5-10 times which can slow down the loading time. It important to use the images with the recommended resolution and measurements which are generally 500*350 PX at 100 ppi.
Eliminating unwanted elements is not only beneficial for the users but it also helps in increasing the performance of the website. Make sure to create a clean and chic looking responsive web design.
Avoid using small button sizes. For comfortable clicks, the buttons should be at least 44*44 PX. You can also use padding in place of margins as padding increase the area, which margins cannot do.
Here, Google recommends certain tips which can help you in loading the pages faster and thus designing a good responsive website.
If you pay attention to coding, using the right images, creating clean responsive web design and testing template components, then you can be sure of getting a super functional responsive web design, which loads fast and performs well.
Design is not in-your-face art always. It is usable, subtle and sometimes undefinable. In simple words, I can say that good design is often “invisible”. To be clear, invisible design is not related to adding transparencies or layers or some hidden meaning to a web design project. It is about developing highly user-oriented designs that work visually and functionally. This is something I got to hear quite a number of times when I started as a young graphic and web designer in Brisbane. If you are supposed to “decorate” the canvas, you are over-designing it. The best design that really makes a site work, is invisible.
How to explain invisible design and how to achieve it? Especially when web design is a visual tool. Much of the design is about “feeling good”. Users or visitor want to interact or engage with something they value. They might necessarily not understand why. That’s an invisible design. Though the idea had been crushed in my mind before I heard Oliver Reichenstein, director of Information Architects, emphasizing the concept of invisible design. In his interview with The Verge, he stated that great design is invisible. Good screen design occurs in the subatomic micro typography level (the exact definition of a typeface), the invisible grid of macro typography (the way typeface is used), and an invisible world of design and information architecture interaction. Least input, biggest output with minimal conscious thought is what the screen designers emphasize on. And just as kind engineers and designers we don’t try to have an ideal solution but the best compromise.
When you develop a mobile app or webpage or even the interactions for the smartwatch, you design some kind of communication. Your design must support the message and not become a hindrance in the way of it. You will develop experience with all the design tools at your disposal. The final design is not for you, but for the wider audience that is unaware of color theory or typography or spacing. They just know your message if these things arise together in a cohesive, interesting and usable way. Hence, it is important to think of design as an invisible tool.
Invisible aesthetics are deeply rooted in the design theory basics. It is not an application or a trend of a cool latest UX feature. It’s applying color, text, icons, techniques, images, and typography to deliver a message.
After studying the concept of invisible design, I came to the conclusion to design in a simple manner and with clear purpose. Don’t embellish it with trendy components just because you want to use some fancy techniques. Design little pieces so that they work smoothly. Design the big picture to paint a complete image of what your web design is supposed to reflect.
Websites are in existence since quite a few years now. With the passage of so many years and increased awareness, one thinks that the most common mistakes made then might have been curbed. However, that’s not really the case; even today we can see the most common mistakes being committed all the time. Here at M2media we see lots of websites everday and many have major mistakes. Below mentioned are some most common website design mistakes that you need to avoid in order to get best results from your website.
It is true that people are attracted to the website when there are nice relevant images, but if it is overdone then it might have a negative impact on the visitors. Some web designers make the mistake of adding too many images to their website in order to attract the visitors, but in turn this slows down the response time of the website. Slow websites are a big put off for end users who tend to move on another website rather than waiting for the site to load.
You are right; it is not cool anymore. This is one of the last things that people want when visiting your website. So rather than attracting people to the website design, the addition of music only makes people go away from your website.
Research states that more than 70% people prefer a website where they need not struggle to find the things they are looking for. However, this is a mistake that many website design professionals make; and as a result, the business loses on valuable leads. If the visitors are unable to easily navigate the products or service pages before taking an action like buying or sending a query, they will doubt the credibility of the site. Another drawback is that with so many options out there why will they waste time finding what they need. They will move away to another website to get relevant information easily.
Contact info plays a key role in establishing the credibility of a site. So, just including the contact form in the website is not enough because most people find this annoying. When people are looking for particular product information that they want to purchase immediately or have any query, they cannot wait for you to reply. They want to get immediate reply either through chat or phone. If the contact us page does not have relevant information then the visitors will get frustrated and won’t trust the website.
Some people love colors and try to experiment with them, but doing this on a website design is so not cool. The color combination that you use on your website needs to be pleasing to the eye. However, some people experiment in the color combination and as a result most visitors who could be their potential leads move to another website to get relevant information.
The above-mentioned are some top website design mistakes that many designers make today, and avoiding these mistakes will help you to get the best results from your website.
Your website is not just an online presence of your business or organisation. It is one of the fundamental business drivers nowadays. No business can achieve business sustainability without an attractive, efficient and effective website. A professional web design company understands the fundamentals of a powerful website that can achieve the desired business goals.
There are many good reasons to choose a professional web design company for your dream website; but some of the most important ones are discussed here.
A good web development company is characterized by its long experience of working on numerous web designs prevailing in the marketplace. A professional company keeps itself updated with the current trends and market drivers. As we know, the technology is progressing very fast; so a single person cannot run with the pace of changing technologies. A team of professional expertise can catch up with the speed of the modern progresses in the web technologies.
Thus, a professional web design company can provide you with the best web solution that you deserve to have for your business.
A good web company owns a strong team of highly qualified web developers who have expertise in multiple technical fields. Their combined efforts can create not only a professional website, but also effective website to achieve the desired business objectives. The qualified engineers have a clear understanding of your problems and business objectives to convert them into the desirable solutions. The web designing is a very delicate matter, if you view in professional perspective, which the experts only can understand more effectively, and suggest the suitable solutions.
The web development has become a highly delicate and professional job nowadays, despite the fact that you use different CMS platforms. Many industry standards and software development platforms have been introduced in the marketplace. A professional company can develop you a website in accordance with the industry standards and recommendations from the standard organizations in a state of the art development environment. Different software development methodologies are employed by the companies, such as Agile, DevOps and others for an enterprise level web development.
So, it is not possible for a single developer to create high quality website that a professional web company can by using state of the art methodologies.
Technical support is one of the most fundamental points that make the professional companies stand apart from the single-engineer web development. The technologies and web trends are changing on a regular basis, you need technical support from the company to provide you with the backup services, patching services, revamping and other services. Normally, a professional company has a dedicated support team that provides technical assistance as well as coordination required to carry out the desired supportive activities.
So, this is a major part of website operation and maintenance, and only professional companies can provide you the help at the time when you need it.
Last but not the least!
Price is one of the most important things for all types of entrepreneurs, especially for the small and medium sized business, it is more critical part. The price for a website may vary from company to company and from requirement to requirement; so you need to write down your objectives and business goals properly before you talk about the price with the web development companies. A small business website can cost you up to $700. Similarly, a good eCommerce website may cost you more than $30000.
The professional web design companies offer competitive prices that can create you a great value. You should not get trapped in the small price offered by an individual developer because it will fail to provide you the business value that you are looking for.